Various high-quality catering brands such as “Cygnet Hot Pot”, “789 Mini Hot Pot” and “Super Chow” being subordinate to Chongqing Joy Cygnet Dinning Co., Ltd have been operated in almost 300 restaurants throughout 32 cities and provinces in China as well as some overseas areas.
Scroll
CYGNET IS FROM CHONGQING, CHINA.
Being situated in the southwest of China, Chongqing is the fourth municipality in China and the largest city in upper Yangtze River. With long history, it is also the wartime capital of China during Second World War.Now, it has a population of above 30 million and area reaches 82,400 square kilometers. With two rivers interchanging and being surrounded by mountains, Chongqing is also called as “Mountain City”.
FEATURED DIET IN CHONGQING
Chongqing hot pot is also known as spicy hot pot, and its formation is closely related to specific geographical environment in Chongqing. Due to humid and cloudy climate, it’s easy to suffer from rheumatic arthritis; people in Chongqing are always fond of pungent and spicy food for invigorating yang. The pepper is helpful to dispel cold and remove moist on body. Based on this, hot pot is a typical representative of diet in Chongqing.
BRAND FOUNDER
Ms. HE Yongzhi, founder of Chongqing Joy Cygnet Dinning Co., Ltd, established Cygnet brand in 1982. The double-flavored hot pot invented by her is fashionable around the world and triggers catering revolution, so she is praised as “queen of hot pot in China” by overseas media.
She is also the president of Chongqing Cygnet Group, member of The 11th National Committee of CPPCC, lifelong honorary president of Hot Pot Association, representative of The 8th, 9th and 10th National Women’s Congress, director of Hot Pot Committee of China Hotel Association, national judge in hotel industry of China, deputy director of Specialized Committee of Conservation of Historic Cultural Cities in Chongqing.
Being struggling in business circles for over 30 years, Ms. HE Yongzhi has become a real legend. She is fond of visiting different places throughout the year and the speeches given by her are always crowded. Besides, two autobiographical bestsellers written by her, Life Must be More Wonderful, Lightning and Spark, stimulate entrepreneurship of several millions of people.
Brand Portfolio
Cygnet Hot Pot inherits the flavor of authentically pungent and spicy Chongqing hot pot. Through development for 35 years, now it has almost 300 direct-sale stores and franchisees around the country, and it has created the latest overseas type in Canada.
The brand positioning of Cygnet Hot Pot is those pepper-lovers sharing spicy flavor with friends and families in cities. Being hearty and delightful, they taste the texture of meat, fresh vegetables, sweet wine and delicious soup.